MARK101

Marketing Masterclass
21st April 2026
1pm -4pm AEST

This comprehensive course brings together three essential areas of focus for organisations in the care sector: Marketing & Branding, Analytics & Insights, and Social Media Engagement Strategies.
Write your awesome label here.

Course Contents

Course Outline

Designed to empower participants with the knowledge and skills needed to thrive in an increasingly competitive marketplace, the course addresses core strategies and tools to enhance brand presence, understand data-driven marketing decisions, and optimise social media engagement.

Marketing & Branding Strategies in the Care Sector

  • Focus on reviewing and improving your organisation's marketing and branding efforts.
  • You will learn baseline strategies that can make a big impact, especially in a sector facing heightened competition.
  • Gain the tools to assess your current marketing and branding tactics and understand how to position your business to stand out from the crowd.

Marketing Analytics & Insights

  • Explore how to measure the effectiveness of your marketing efforts.
  • Learn to utilise various data sources and insights to inform business decisions and refine your marketing strategy.
  • This is particularly valuable for aged care and disability providers looking to secure a stronger market position and adapt their offerings to better meet customer needs.

Social Media Engagement Strategies

  • Social media has become a critical tool for engaging with customers and building brand loyalty.
  • You will discover practical techniques to boost your organisation’s social media presence.
  • Learn how to set measurable goals, increase engagement, and build long-term customer relationships through effective use of social media platforms.
facilitated by

Joseph Dimarco

Joseph Dimarco is the Managing Director of Dimarcorp Group and the primary facilitator of our finance, governance and planning and software seminars.
Joseph is an experienced Accountant and has worked in Senior Executive roles within the Aged Care and Disability Sectors.

He has managed and led finance, ICT, marketing, facilities and human resources teams for several large not-for-profit organisations and is passionate about enhancing leadership skills and making a positive cultural shift in the sectors workforce.

Joseph has facilitated training to over 3000 aged care and disability Board Members, Managers and staff. He is committed to supporting both “for-profit’ and “not-for-profit” aged care and disability providers to reach their financial and organisational goals and to ultimately fulfil their mission.

Frequently asked questions

Can I cancel if I've changed my mind?

Cancellations must be made in writing to Dimarcorp Academy. Where written notice is received at least 14 days prior to the scheduled course date, a credit note will be issued unless a full refund is requested in writing. Cancellations received less than 14 days prior to the scheduled course date are not eligible for a credit note or refund due to the Academy’s commitment to a Facilitator and other related expenses.

Dimarcorp Academy may, at its discretion, offer a one-time complimentary reschedule for participants unable to attend their original course date, provided the request is made 2 hours prior to the scheduled session. This reschedule is offered as a goodwill gesture and constitutes a variation to the original contract of sale. Upon accepting the reschedule, the original course date remains the contractual milestone, and the participant is deemed to have entered into a revised agreement. No credit note or refund will be payable if the participant does not attend the rescheduled session.

I want to attend but I can no longer make this date?

Please contact us on 1300 85 00 77 or at academy@dimarcorp.com.au and we will be able to assist you. Provided you have advised us 2 hours prior to course start time, in writing, we may transfer you to another course, at no extra cost. No shows and additional transfers incur a $50 admin fee. If there are no further dates scheduled, you can elect to attend a different course.

Can an Inhouse session be customised to my needs?

We would be delighted to offer the flexibility to customise any of our training courses to fit your organisation's needs. Prior to the session, we will engage in discussions to understand your focus areas, address any specific challenges and align the training with your company's Mission, Vision and Values. For more information or to discuss this further please email academy@dimarcorp.com.au or call us on 1300 85 00 77.