MARK101

Marketing Masterclass
13th November 2024
1pm -4pm AEDT

This comprehensive course brings together three essential areas of focus for organisations in the care sector: Marketing & Branding, Analytics & Insights, and Social Media Engagement Strategies.
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Course Contents

Course Outline

Designed to empower participants with the knowledge and skills needed to thrive in an increasingly competitive marketplace, the course addresses core strategies and tools to enhance brand presence, understand data-driven marketing decisions, and optimise social media engagement.

Marketing & Branding Strategies in the Care Sector

  • Focus on reviewing and improving your organisation's marketing and branding efforts.
  • You will learn baseline strategies that can make a big impact, especially in a sector facing heightened competition.
  • Gain the tools to assess your current marketing and branding tactics and understand how to position your business to stand out from the crowd.

Marketing Analytics & Insights

  • Explore how to measure the effectiveness of your marketing efforts.
  • Learn to utilise various data sources and insights to inform business decisions and refine your marketing strategy.
  • This is particularly valuable for aged care and disability providers looking to secure a stronger market position and adapt their offerings to better meet customer needs.

Social Media Engagement Strategies

  • Social media has become a critical tool for engaging with customers and building brand loyalty.
  • You will discover practical techniques to boost your organisation’s social media presence.
  • Learn how to set measurable goals, increase engagement, and build long-term customer relationships through effective use of social media platforms.
facilitated by

Severino Murze

General Manager, CareCREATIVE

Severino Murze is an all-round Marketing fanatic with 6+ years of robust experience in Marketing and Business roles predominantly in the medical/healthcare industry. 

Over the years he has developed diversified skillsets notably in Digital Marketing, Content Marketing, Lead Nurturing & Data Visualisation.

Severino is a futurist who is passionate about AI and innovative technologies.

Frequently asked questions

Can I cancel if I've changed my mind?

Notice of cancellation where at least 14 days remain in advance of the course date, will be refunded in full. Notice of cancellation less than 14 days from the course date will not be refunded. In the event of a "no show", one substitute course is permitted for the next available course. A $50 admin fee will apply to any additional changes. Payment will still be required for registered delegates who fail to attend the seminar without cancellation within the 14 day time frame. 

I want to attend but I can no longer make this date?

Please contact us at academy@dimarcorp.com.au and we will be able to assist you. If there is another date available you will be able to transfer at no extra cost. Additional transfers incur a $50 admin fee. 

If there are no further dates scheduled, you can elect to attend a different course. 

How do I create a new Learner Account?

To Log In to your school you have to create a new account. There are two ways to accomplish this: The first one is to simply connect with one of your social network accounts. It's the easiest way by far since you don’t need to remember yet another password. To log in, simply click on the button corresponding to the social network you prefer to use and follow the process. You will be asked to confirm your email address, so make sure that you enter a valid email address.